Marketing:
- Work closely with
the sales and technical department to design B2B and B2C marketing strategies
in the most profitable manner.
- Refine digital
marketing tools for new products and empower sales.
- Build a robust
brand marketing team based in Australia, collaborating closely with the local
sales team to generate more leads and increase brand recommendations and
customer satisfaction.
- Lead marketing
campaigns and evaluate performance metrics to assist the local sales team in
enhancing customer relations through activities such as roadshows, training hub
workshops, and exhibitions.
- Experiences with
various organic and paid acquisition channels: content creation, curation,
pay-per-click campaigns, event management, publicity, social media, lead
generation campaigns, and performance analysis.
- Understand the
landscape and trends of competing products in Australia, devising corresponding
strategies and marketing techniques tailored to different markets'
characteristics.
- Develop strategies
and tactics to introduce our company and attract qualified customers.
Branding:
- Define and
implement tailor-made action plans to enhance the brand's performance, monitor
success metrics, and ensure maximum brand awareness and reputation.
- Communicate with
Headquarters, local departments, and external agencies for O2O/B2B/B2C
branding, including public relations management, press releases, document
auditing, social media, and official website operations.
- Conceptualize and
develop content for all internal and external O2O campaigns: storytelling,
planning, and multimedia format implementation.
- Monitor, analyze,
and evaluate media performance, generate data reports, and propose optimization
measures.
- Promote the
Sungrow brand internally and externally through brand actions, corporate
design, corporate language, and branding/employer branding.
- Support the sales
team by providing product and brand content aligning with each brand's vision
and DNA to target customers.
- Conduct elaborate
market analyses for the development of new marketing campaigns.